[REVIEW] Lovana Brightening Deodorant Serum - Innovation To Elevate Confidence

  I don’t know exactly when, but ever since I knew deodorant, I can’t pass one day without it. First of all, deodorant plays a crucial role ...


I don’t know exactly when, but ever since I knew deodorant, I can’t pass one day without it. First of all, deodorant plays a crucial role in managing body odor. Our bodies naturally produce sweat, which can lead to unpleasant odors when it mixes with bacteria on our skin. Deodorants help to neutralize these odors by inhibiting the growth of bacteria and masking any unpleasant smells.

Additionally, deodorants provide a sense of freshness and confidence throughout the day. The pleasant scents found in deodorants can have a positive impact on our mood and overall well-being. Knowing that we smell clean and fresh can boost confidence and make social interactions more comfortable. Don’t you agree with me?

All this time, I only used one brand of deodorant, the basic one - not until one day I figured out about LOVANA, because it claims to be 3in1 deodorant (as deodorant, antiperspirant, and brightening). Then what’s the difference with the other deodorant? Let’s get to know more about it!

What it is:

Roll-on deodorant to brighten underarm and also to maintain, protect for daily activities. It contains:

  • Niacinamide: to brighten underarm.

  • Glutathione: antioxidant to brighten and maintain underarm’s skin elasticity.

  • Sunflower oil: to moisturise, brighten, and reduce underarm’s skin irritation.

  • Jojoba oil: to maintain skin’s moisture.

  • Vitamin E: to nourish and maintain skin’s moisture after shaving.

  • Allantoin: to soothe skin. 

How to use:

Apply everyday after showering or shaving.


It comes inside a basic paper box, dominated with its brand colours which are white and blue. The shape is quite long as a deodorant because I get used to deodorant with small, rounded tubes. All the descriptions, instructions, and ingredients are written in Bahasa.


Watery, non-sticky texture with soft, powdery floral scent.


At first when I pressed the tube, there’s airy room inside the tube. However, I like the texture because it’s watery and not sticky at all, it absorbs into skin quickly as well. Although the scent is not my favourite, I like how my underarms stay fresh and clean throughout the day, even though sometimes I get sweaty. As you can see from the before-after picture, after I use it for around a week, I can see that my underarms look slightly brighter. Fyi, I have this habit of shaving during the shower, later after that I apply the deodorant and it makes my underarms well-moisturised. I never get any after-shaving problems since I use this deodorant.


  • Lightweight

  • Non-sticky feeling

  • Protect against odor, keeps underarms fresh

  • Brighten underarms in just around a week

  • Moisturise underarms’ skin

  • Affordable (around $2)


  • The scent is not my preference

  • The tube size is quite bigger than others.

Overall, I have no problem using this deodorant everyday because it maintains underarms’ freshness for a whole day so it makes me feel more confident. I would highly suggest you try it especially when you do activities a whole day. I may only use it for around a week, but I am sure I’ll see a significant result afterwards. In conclusion, compared to the previous deodorant, I can see the difference and I would continue to wear it daily! After trying this, it confirms to me that the use of deodorant has become indispensable for many individuals (including me) due to its ability to combat body odor, provide freshness and confidence, regulate excessive sweating, and adhere to societal expectations of personal hygiene. 

By the way, LOVANA deodorant has been legally registered in BPOM, so there’s nothing to worry about.

Rating: 4 out of 5

Price: IDR 34,999 (around $2,2)

LOVANA’s Official Instagram: @lovanaid

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